5 Experiences Your Connected Customers Want for the Holidays
As you’re checking off your list of holiday presents this week don’t forget someone important — your customer. Technology-enabled customers have high expectations. They are accustomed to seamless experiences across multiple devices, boundless amounts of information at their fingertips, and instant fulfilment of their needs. The first step to delighting your connected customers this holiday season is understanding their behaviours. Luckily, Salesforce Research surveyed more than 7,000 consumers and business buyers on customer expectations to help you do just that.
Here are five experiences your customers are looking for, based on the “State of the Connected Customer” report:
1. The Real-Time Experience
Today real time is no longer a commodity, it’s the norm. For most consumers, the technology-driven world has eliminated the concept of ‘waiting’. Whether it’s for a package, a service request, a sales quote or tweet — customers expect quick interactions without lag time. In fact, 64% of consumers expect companies to respond and interact with them in real time.