Adwerx releases new sphere of influence advertising product
Adwerx, the provider of localized digital advertising for over 25,000 real estate agents, announced a new product that delivers digital ads to an agent’s sphere of influence. The real estate agent is able to choose exactly who to target online by uploading a list of emails or phone numbers. The Agent’s ads show to their sphere about once a day, representing a passive, always-on, marketing engine. This new product represents the next frontier in advertising technology as a highly targeted, affordable and effective means for staying top of mind.
According to the most recent National Association Realtors data, more than 65 percent of real estate business comes from an agent’s sphere of influence (friends, family, past clients, personal network, etc). Therefore, staying top of mind with those connections is a powerful way to drive referral and repeat business. Sphere advertising from Adwerx is a perfect, everyday compliment to traditional campaigns like postcard mailings, personal notes, or gifts.
“Few people actually understand the ads they are seeing are hyper-targeted,” said Jed Carlson, chief executive officer at Adwerx. “The advertising industry has evolved from being able to target specific websites, to being able to target specific people.. We are thrilled Adwerx can bring this cutting edge ad technology to the individual real estate agent at such an affordable price.”
Adwerx sphere ads start at $99 per month for up to 2,500 ad views. Contacts in an agent’s sphere will see the ads about once per day on Facebook, websites all over the Internet as well as in mobile apps. All contact information is encrypted and personal information is used only to show ads to the designated people. Because ads are shown on sites that people already visit, the experience is passive, non-intrusive and an effective way of reminding an agent’s sphere that they are an active agent.