AkzoNobel declares “Denim Drift” as the colour of the year

AkzoNobel declares “Denim Drift” as the colour of the year
22/12/2016 , by , in ALLIED

AkzoNobel, the global paints and coatings company and the makers of Dulux paints in India, declared ‘Denim Drift’ as the Colour of the Year for 2017.

As a part of the 14th edition of AkzoNobel’s annual global study, ColourFuturesTM, Farhan Akhtar and Shraddha Kapoor, brand ambassadors of Dulux in India, unveiled the colour trend – ‘Denim Drift’ and its overriding trend: ‘Life in a New Light’.

“The Colour of the Year 2017, ‘Denim Drift’, is an essential part of our everyday palette,” pointed out Farhan Akhtar, Brand Ambassador, Dulux. “When teamed with rich shades it will bring your walls to life and exude energy. With lighter tones it will bring a cool, calming and airy feel.”

“‘Denim Drift’ is the must-have colour of 2017,” observed Shraddha Kapoor, Brand Ambassador, Dulux. “It is truly adaptable, fitting into all life and interior styles, making it the perfect choice for reflecting the mood for 2017. Rightly observed by the team researching the colour trend blue is the colour of life, of everyday life. It is familiar and yet new.”

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