Ambuja Cement launches innovative green building offering ‘Ambuja Plus Cool Walls’
Ambuja Cements Ltd has launched an innovative green building offering for Individual Home Builders (IHBs) – Ambuja Plus Cool Walls. The revolutionary product comes with ‘Heat Barrier Technology’ that maintains a 5°C temperature difference indoors – no matter how hot or cold the external temperature is – thus saving energy.
Following the excellent response to Ambuja Plus Cool Walls in Gujarat, the product has now been launched in Punjab and Himachal Pradesh recently. In the next few months, it will also be introduced in different markets across the country, the company informed.
Ambuja’s Chief Marketing Officer Sanjay Kumar Gupta said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the IHB community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, Ambuja Plus Cool Walls is equipped with ‘Heat Barrier Technology’, that helps maintain a temperature difference of at least 5 °C.
The company said that the product can withstand temperature variations and keep the interiors of a home at a comfortable temperature. Ambuja Plus Cool Walls does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer. It is made of heat-resistant concrete blocks and Blockol – Block Jointing Mortar – for joining these blocks.