Bajaj Electricals eyes larger pie of B2B market
Bajaj Electricals said it expects the B2B segment to account for a larger chunk of overall sales in the coming years as it is focusing on areas like smart connected devices and IoT. The lighting products and consumer durables maker, which has partnered with technology major Cisco, would continue to bid for the government’s smart cities projects, besides other opportunities.
Bajaj Electricals, which has already introduced internet of things (IoT) enabled air coolers, would extend this technology to other products.
The B2B segment accounts for around 55 percent of its overall revenues, which stood at Rs 4,716.39 crore in FY 2017-18.
The company is expecting a growth of over 25 percent in the lighting segment in the Delhi market over last year.
Bajaj Electricals is also upgrading its technology for the smart cities projects.