Casa Grande launches ‘Tree of Joy’ initiative
Casa Grande Pvt. Ltd., announced ‘Tree of Joy’ initiative supported by Chennai City Corporation and in association with Fever 91.9 FM, Round Table of India & Lady Circle of India. Under this initiative, the listeners of Fever FM will form clusters to plant trees as an initial measure in and around Chennai to recompense the devastation caused by the recent cyclone, Vardah.
The ‘Tree of Joy’ initiative started with the registration process on 4th January and will end on 15th January 2017 where listeners will be invited to form clusters under five RJ’s of Fever FM. Each cluster will comprise of three areas and a minimum of twenty listeners/volunteers will form part of each cluster.
Mr. M. Arun Kumar, Managing Director, Casa Grande Pvt. Ltd. said, “We at Casa Grande wanted to contribute to the loss of biodiversity, improving water availability and reducing erosion, especially after the recent cyclone that left the city shattered. We benefited out of trees planted by our previous generation and we wanted the next generation to cherish the wonderful creation. Our intentions are simple and clear, we are making the city a better place.”