Ideas for Onsite Marketing
Oct 2018 , by in ARTICLE, FEATURES, Latest News, Trends

On-site brand promotion activity is the next big thing in the domain of CRM being used by many leading developers for relationship building with existing and potential customers. Text:ShubhraSaini Given the fiercely competitive scenario in real estate industry, brand perception becomes a criti... Read more...

Growing Influence of PropTech
Sep 2018 , by in ARTICLE, FEATURES, Technology, Trends

PropTech players have created a paradigm shift from ownership of real estate to shared economy. Text: Nadine D’souza The arrival of technology has forced companies to be much more transparent than they used to be. End customers and ancillary players are able to take better decisions bas... Read more...

Twitter For Business
Jul 2018 , by in Trends

Delivering instant public messages right into the hands of a target audience seems like a potent form of branding. But is Twitter marketing every marketer’s dream, or is it a potential minefield? Vaishali Sharma explores. According to 2018 statistics, Twitter has 330 million active users who s... Read more...

Flipping the Script
Jun 2018 , by in ARTICLE, Lifestyle, Trends

The industry experts often cited that e-commerce is eating out of mall’s profit pie. As Shubhra Saini reports, increasing number of e-commerce players are now opening brick and mortar stores which throws a new light on the synergies between offline and online retail. Irrespective of how conveni... Read more...

New Asset Class of Student Housing
May 2018 , by in Trends

One of the real-estate segments that were untapped till now is the student’s accommodation as an alternative for college private hostels. Recognizing the demand and the existing gap, many start-ups and established developers are now foraying in this niche segment in an organized way. Student Ho... Read more...

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