CINÉPOLIS Opens an Iconic Multiplex in Delhi’s Prime Location at DLF Place
Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit, today announced the launch of Cinépolis DLF Place, Saket. With the strategic move of opening multiplexes at prime locations, launch of iconic Cinépolis Saket in DLF Place Saket, New Delhi will further strengthen its positioning among its customers and associates in the premium luxury multiplex industry.
The launch of Cinépolis Saket will create an unmissable and exhilarating cinematic experience for the patrons of New Delhi with its completely new look in line with the international standards of Cinépolis. With its unmatched technology and comfortable ambience, it will certainly be the favorite spot for movie lovers. Cinépolis Saket will be the first multiplex by Cinépolis in North India to have a 4DX screen which is considered to be the biggest innovation in cinematic technology to date. 4DX provides the largest number of multisensory effects among 4D cinema brands. In addition, the multiplex will also host RealD 3D, most advanced technology for watching 3D films in theatres and Cinépolis is the only brand in India to host RealD 3D. As the frontrunner in the industry when it comes to technology, Cinépolis Saket will be the first multiplex by Cinépolis to have LED screens which will not only offer high dynamic rangepicture quality but also makes watching 3D movies more realistic through enhanced brightness and consistent colour amplification.
Speaking on this occasion Javier Sotomayor, Managing Director, Cinépolis Asia, said “The acquisition of DT Cinemas at prime locations in Saket and GK is of significant strategic value that further strengthens our position in India. Looking forward and expanding our wings, the focus now is to open more multiplexes in prime locations in metros and mini-metros. India is an important market for us and it is our constant endevour to upgrade the cinematic experience by bringing latest technology and customer engagement into the industry.”
Mr. Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “The opening of Cinépolis Saket at the prime location of DLF Place Saket and further acquisition of DT Savitri, GK have endorsed our commitment towards the patrons and business associates. The erstwhile Saket cinema has a strong sentimental connect with the patrons of Delhi and with our presence there with brand’s unmatched offerings, it will take the entertainment value to the next level. We are expecting a huge footfall at the multiplex and are sure that patrons will be amazed by the experience at Cinépolis. Our cutting-edge technology combined with quality and distinctively comfortable ambience sets us apart and we are committed to provide the same world class cinema viewing experience to our discerning patrons across India.”
Pushpa Bector, Head – DLF Shopping Malls said, “We are happy to have an iconic and world-class cinema chain – Cinépolis now being part of DLF Place Saket. The mall is situated in the most premium location in Delhi and we associate with the best of the brands in the business. We hope that Cinépolis in its new version will complement the new mall and we look forward to an entertaining journey ahead.”
With the opening of the Cinépolis Saket with 6 screens, Cinépolis total screen-count now stands at 348 screens with 87 multiplexes across India. The newly inaugurated, Cinépolis Saket has total a total capacity of 894 seats. The entire ambience, lighting and décor of Cinépolis Saket has been changed in line with the latest in-design philosophy by the international cinema chain, giving it a more premium luxury experience. The iconic ‘Coffee Tree’ will offer the movie connoisseurs an elaborate gourmet menu that serves a range of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. The six-screen multiplex is equipped with RealD 3D and enhanced sound system in all its auditoriums. Cinépolis Saket further elevates the cinematic experience with 4DX, that stimulates all five senses with high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats.
Cinépolis India has created a strong footprint across 57 Indian cities with strong presence in major metros: Delhi, Mumbai, Kolkata, and Bengaluru. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.