Coldwell Banker acquires Favista.com
As part of the acquisition, all of Favista’s assets, IP, and employees will become part of Coldwell Banker India as of the closing date. Favista’s brokerage arm will also be absorbed by Coldwell Banker India.
Favista.com will continue to function as a standalone portal providing marketing and lead generation services to developers and Coldwell Banker’s current and future franchise network.
Investing in technology is a strategic goal of Coldwell Banker India and fits in line with our goal of providing a world class brand, training and technology to our franchisees and agents. We believe that this acquisition will help our franchisees and agents reduce their overall lead costs and enable a significantly larger volume of transactions. Favista’s technology and focus on reducing online lead generation costs fits in that strategy,” said Ramnik Chopra, managing director, Coldwell Banker.