Consultants act as partners of growth for developers
It is difficult to maintain steady sales in a highly competitive market especially when there is a huge demand supply gap and pricing alone does not ensure sales. Consultants offer a fresh new perspective and expertise in a stagnant real estate market.
Initially, the property firm relied on in-house sales teams and unorganised broker networks, but now are increasingly opting for specialised marketing consultants. With deep comparative market analysis, local listings and intelligent marketing insights into the local markets, the consultants help to increase the saleability of the properties. They know how to break entry barriers that prevent a good sale. Besides, there is also certain amount of pressure from banking institutes to sell inventory through professional channels for successful outcomes.