Dalmia Cement joins Vodafone PBL Bandwagon
The Vodafone Premier Badminton League took a giant step towards consolidating itself further, with India’s leading cement manufacturing company Dalmia Cement joining the family as the owners of the Delhi franchise.
The company, headquartered in New Delhi, is the world’s greenest cement company and made its presence felt during the Delhi team’s opening match on Monday in Guwahati, with the players sporting their brand on their jerseys.
The franchise has also been rechristened Delhi Dashers to signify the young company’s dynamism. Dalmia Cement has been associated with sports through on-ground sponsorship for some time now; this will be their first foray into sports as a team owner.
Mr. Puneet Dalmia, Managing Director of Dalmia Cement, was delighted to embark on this new journey and admitted that they associated with the League as it aims to become the most successful League for an Olympic sport.
“We are extremely delighted to announce our association with Delhi Dashers, one of the leading teams in Premium Badminton League (PBL). Dalmia in its own way has always been in the forefront in contributing to India’s quest to realize its fullest potential in sports. Indian Badminton is one such game where we see great potential to emerge as champions at the world stage. Led by Sung Ji Hun, we are confident the team will perform exceptionally well and make us all proud. This association will also help greater visibility for our brands with the growing popularity of the game. We look forward to a long-term association with PBL.”??
Mr. Mahendra Singhi, Group CEO & Whole time Director, Dalmia Cement, said, “Enabling sport persons to sustain financially will enable Indian youth to dream big and strive to achieve them. Leagues like PBL will attract the youth to adopt sports as a career. Let sports be way of life. The media will play a critical role in providing visibility and the glamour quotient.”
Mr. Atul Pande, Managing Director of SportzLive, the official licensee of the PBL which is organised under the aegis of the Badminton Association of India (BAI), said, “We are delighted to have Dalmia Cement on board the League. Our entire effort has been to bring on board reputed and established business houses with interest in Sports and the Dalmia Group fits the bill perfectly.”??
Delhi Dashers has a formidable line up with World No. 6 Sung Ji Hyun leading the charge in the Women’s Singles, World No. 11 and the first leading Chinese player to play in the League, Tian Houwei, along with World No. 15 Wong Ki Wing Vincent taking the lead in the Men’s Singles. The experienced Russian Doubles duo of Ivan Sozonov and Ivanov Vladimir take charge of the Men’s Doubles attack along with 2010 CWG Gold medalist Ashwini Ponappa, Pranaav Chopra and Arathi Sara Sunil sharing the Mixed Doubles partnership.