Dhoni signed as brand ambassador of Sumadhura Group
Sumadhura Group, one of South India’s leading city-based realty majors, has roped in the stellar World Cup-winning Captain, Captain of Chennai Super Kings and the ‘Captain Cool’ – MS Dhoni as its first brand ambassador to represent the brand in all their national campaigns, in a multi-year engagement.
Delighted on bringing in MS Dhoni on board as their brand ambassador,Madhusudhan G., Chairman and Managing Director, Sumadhura Group said, “We are honoured to have Dhoni, an eminent cricketer of international stature, join the Sumadhura Group family. He combines his exceptional performance with his legacy and values – precisely what we, at Sumadhura Group also stand for. Dhoni’s intelligence, humbleness, “full of life” attitude, passion, and reliability along with his focused leadership qualities with a trustworthy reputation are the perfect attributes that match Sumadhura’s brand image. Our association with him has come at a most opportune time.”
Sumadhura Group has made significant inroads across Bengaluru and Hyderabad over the last 20 years having completed 30 projects. Their current portfolio includes residential projects of 5 million sq. ft. under construction and 8.2 million sq. ft. under planning. The venture is also a member of CREDAI, Bengaluru & Hyderabad.With its strong hold in these two cities the developer seeks to strengthen its market presence across the country.
Speaking about the brand association, Dhoni said, “As a brand ambassador, I seek for brands that I relate to and can be impactful for, and this partnership makes me fulfil that very purpose. In this endeavour, I am proud to be associated with Sumadhura Group, who are known for their uncompromising values and trust earned over 20 years of excellence in business.”