Dulux Velvet Touch’s launches new TVC
Dulux the flagship Decorative paints brand from AkzoNobel India today announced the launch of its integrated brand campaign for Dulux Velvet Touch named ‘Fashion Trends for Walls’. The integrated campaign featuring brand ambassador, Farhan Akhtar turns the spotlight on the brand’s ability to translate fashion on to walls. Dulux Velvet Touch’s Fashion Trends is an offering of high-end emulsions (decorative paints).
Explaining the rationale behind the brand campaign, Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Being an International premium brand with a distinct legacy and lineage, Dulux’s strengths resides in its immense understanding of colours and maintenance of high standards of quality. The new campaign is aimed at reflecting Dulux’s core values of providing best in class interior solutions that support customers in making their homes stylish and establishing an iconic level for Dulux Velvet Touch.”
He added, “With Dulux Velvet Touch being at the heart of the campaign, its Brand Ambassador, Farhan Akhtar has given life to this television commercial. The TVC is strongly flanked by print and outdoor advertisement, and active engagement through digital touch points and in store solutions. As a brand ambassador, Farhan Akhtar embodies the Dulux Velvet Touch’s core position of self-expression and style.”
Farhan Akhtar, actor, director, singer and Brand Ambassador, Dulux says, “I am very proud to continue my association with Dulux Velvet Touch, a brand that brings international appeal and offers best in class performance in interior solutions. Like the product, the new TVC of Dulux Velvet Touch is stylish and will appeal to the next generation of customers who are searching for ways to transform their living space into something that they are truly proud of. I personally had lot of fun working with the paint and the finished wall while making of this TVC.”
Dulux Velvet Touch includes colours, patterns, finishes, and stencils for decorating interior walls.