Greenlam Industries inaugurates Mikasa
Greenlam Industries Limited inaugurated India’s 1st experience centre of its flooring brand ‘MIKASA’, giving Mumbaikars a wonderful opportunity to experience a completely exclusive world of wooden floors. After pioneering the laminates segment in India the company is all set to mark its presence in the flooring segment. The launch also marks Greenlam Industries being the first to manufacture and launch engineered wood flooring in India.
In the presence of prominent architects of Mumbai the experience center was inaugurated by Shiv Prakash Mittal, Chairman Greenlam Industries and Saurabh Mittal, CEO and MD, Greenlam Industries. The 2000 sq ft experience center is set to inspire architects, interior designers and consumers.
Speaking on the experience center Saurabh Mittal said, “At Greenlam Industries, we always believe in creating such exclusive experiences for our architects, interior designers as well as consumers.This is important keeping with the psyche of today’s consumer who wants to touch and feel everything before making her decision.
Speaking on entering the flooring business through Mikasa, he further added “Having strongly established our laminate division globally, the decision to enter the wooden flooring space was the rising interest towards it. Like we have innovated in our laminate offering, we will target to continue the same for ‘Mikasa’.
The Mikasa Experience centre exhibits a lavish and stunning range of wooden floors with a beautiful amalgamation of technology and design wherein, consumers can keep selecting the products over the store journey and can see the products executed through a live display of various spaces of a dream home such as bedroom, kid’s room, living room, kitchen, gym etc.
Mikasa derived from a Latin phrase Mi Casa, Su Casa which means- ‘My home is your home’. With a wide variety of inspiring design options, the experience center offers a range which will add to one’s home / ambience giving it a unique character that everyone strives for. Located at Raghuvanshi Mill Compound, Lower Parel which is the hub for interior products and is the preferred choice for all the architects, interior designers and consumers.