Hindware Launches ‘Start with the Expert’ TVC Campaign with Brand Ambassador Shah Rukh Khan
Hindware Launches a TVC Campaign with Brand Ambassador Shah Rukh Khan named ‘Start with the Expert.’ Through the television commercial, Hindware communicates its philosophy of being the Expert Companion in helping consumers make their dream bathrooms.
Mr. Sandip Somany, VCMD, HSIL Limited, said, “As a brand, with close to 6 decades of experience, Hindware has gathered extensive understanding of the consumer needs and have harnessed it to offer products and services which fulfill not just the rationale but the emotional needs of the consumers.”
The film successfully captures the real journey that two couples go through during their journey in designing their dream bathroom. Narrated by Shah Rukh Khan, TVC takes us through two routes that different customers take to renovate their bathrooms. While one customer undertakes the project based on the examples present in the magazines and other’s sources, the other customer turns to Hindware for expert advice. When the renovation is complete, the customer who sought Hindware’s advice ends up with an extremely stylish and well-coordinated ‘dream bathroom’, while the other customer ends up with a ‘bathroom from hell’. The TVC ends with Shah Rukh Khan urging the customers to ‘Start with the Expert’ today.
“I share a great relationship with Hindware and admire their quality of reinventing themselves in a product parity market to remain relevant and appealing to a larger set of audiences”, said brand ambassador Shah Rukh Khan.
Mr. Manish Bhatia, President, Building Products Division, HSIL Limited, added, “This campaign will be amongst the largest in the industry so far and in keeping with times it will be a 360 degree campaign activating all touch points like airports, television, cinemas and internet. We intend to cement our position as 1st brand of choice for any Indian who wants to make their dream bathroom come alive.”