Homepunch.com partners with Haier for its Dawn series of high-technology air conditioners

Homepunch.com partners with Haier for its Dawn series of high-technology air conditioners
26/08/2017 , by , in News/Views

HomePunch.com, the Indian online home-and-kitchen appliances megastore, has announced its entry into the white goods’ category with Haier’s partnership for its latest Dawn series of high-technology air conditioners.

The Dawn lineup of Haier air conditioners comes with inverter technology to save 65% power and provide cooling comfort quickly during extreme temperature of up to 600C. The Dawn series is 7-Star rated, has Wi-Fi capabilities and inbuilt air purifier with a PM2.5 filter, along with an additional high-quality net filter.

HomePunch.com CEO Sachin Goel said: “For two years we have been riding the growth-intensive SDA market in India and have tasted success across, adding the number of buyers, brands and products as we go along. Entering the white-goods market with a global brand such as Haier is quite notable for us, that too at a time as opportune as now, when India gets set to herald the festive season. In fact, we are pre-empting the celebrations with offers that will add an extra punch to delight our buyers.”

What started with the 71st Independence Day celebrations will continue through the Ganesh Chaturthi till September 5th — HomePunch.com is offering a 15% discount, along with brands’ own, on all purchases from the portal. With Haier, customers can avail an amazing combo offer of buying Dawn series ACs worth Rs 66,990 at just Rs 49,990 from HomePunch.com, along with a Haier mini bar refrigerator worth Rs 7400.

 Commenting on the association with HomePunch.com, Abhilasha Sharma, Head Marketing, Haier appliances India Pvt Ltd, said: “With HomePunch.com, the association comes from the sheerness of both brands complimenting each other. The brands have their focus on only home appliances and aims at enhancing lifestyle. As a brand, Haier is very contemporary and is meant for the new-age consumer who does not have time to waste. HomePunch.com, being a focused online portal where people come to buy only home appliances, is one of the ideal channels for a brand like Haier, unlike other e-commerce portals that sell everything.”

The Dawn series is armed with competitive features such as smart-eye technology, which is combination of human and light sensors. For a seamless and easy after-sales experience, the air conditioners also come with a one-year comprehensive warranty on the complete set and extended 11 years warranty on the compressor.

The Haier partnership opens doors for other such partnerships for HomePunch.com, as the portal is in talks with brands to add to its white-goods offering. The assortment of products on HomePunch.com includes home-comfort items, cooking essentials, healthcare products, personal grooming kits, dining wares, cookware, a home décor range, and storage and organizers.

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