HOW AI CAN HELP BEAT THE REAL ESTATE SLOWDOWN?

HOW AI CAN HELP BEAT THE REAL ESTATE SLOWDOWN?
Jan 2020 , by , in Property Talk

Artificial intelligence and real estate might not seem like a decent fit at first, but companies can embrace AI to revolutionize the way they do business. The AI personalizes every customer interaction, bringing all the marketing activities together. It can develop long-term relationships through AI-based CRM systems.

TRACK IMPACT OF EACH PLATFORM

Old school CRMs attribute the credit to the last traffic source that resulted in the conversion of the user. E.g. a potential customer saw your ad during an online search, clicks through to your website, but doesn’t complete the buying cycle. He later finds your ad on social media app and completes the buying cycle. How does a marketer build an attribution model that truthfully tracks the impact each platform had in conversion of the user to customer?

ADOHM helps build a single, comprehensive view of each consumer through every touchpoint and experience that the user has with your brand into a single customer journey. This results in better targeting and more personalization in communications.

REAL TIME INSIGHTS

Different brands run ads on various channels like Google ads, Facebook ads, etc. causing conflict between the marketing teams, running the campaigns and the sales team looking for the output. There is a lack of communication between the sales and marketing teams.

ADOHM is an omni-channel platform where an individual can create and run ads on multiple channels through a single platform i.e. Search, Social, Display and Video. With ADOHM’s AI system, you get to spend less on an advertisement (real-time bidding is done autonomously and middlemen have been excused) and also gain more revenue.

PERSONALISED COMMUNICATION

Real estate is a commodity wherein the seller has to strategize to sell. There are instances where the prospects fill in queries, but are always treated as a new user. It’s not about just generating a lead, but keeping the lead engaged at every stage.  ADOHM can help automate the entire communication process, in case you are not able to reach your prospect, the automation will help reach him for you as per your desired time lines and on desired channels.

MISAPPLICATION OF CHATBOT

Brands have been using bots only to converse with people that visit their website without understanding the opportunity cost of how these people could be prospects for the business and capturing their data is really important.  ADOHM’s Automated Chatbot provides human like responses within a fraction of seconds to users who visits your website or social networking profiles. These bots keep track of Conversation History, Leads in-terms of Full Name, E-Mail and Phone Numbers as well as feedit into the easily accessible CRM. This way the salesperson has a consolidated view of the Lead Journey to increase efficiency.

 

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