Interview with Prashant Godbole, Photographer & Founder Ideas@work
Rustomjee Stolen Moments
Rustomjee photography exhibition ‘Stolen Moments’ by Rahul da Cunha and Prashant Godbole in August was in sync with the developers ‘My Space’ concept introduced in its Rustomjee residential projects in Mumbai.
The whole expression of ‘My Spaces’ fits like a glove for a passion like photography. Photography possibly is one of the most intimate expressions of one’s own space and this project helped bring together many photos and images that were long forgotten by the artists. Prashant Godbole, Photographer & Founder Ideas@work in conversation with Sapna Srivastava
How have you seen the advertising industry grow or change?
I have been in this industry for more than 30 years. When I started, there was only one television channel – Doordarshan. The television & broadcasting industry has become big now with proliferation of Indian and foreign entertainment and news channels. Advertising too has shifted its focus from print to TV as television has higher reach among general public. Of late, internet and digital platforms are becoming popular mediums of advertising. While, the fundamental of advertising remains the same i.e. selling of the product, with changing mediums one just needs to learn how to use different platforms.
In terms of clients, how have they evolved over the years?
The client has to evolve as growing number of different mediums are getting introduced. Reaching the masses and taking their feedback is very important. In real-estate, the top developers understand advertising and creating a value system. For instance, Lodha has given an upmarket positioning to its brand through a very thoughtful branding campaign. Other prominent developers like Rustomjee and Hiranandani have done the same.