JLL India online home fest is extended to April 30
JLL India’s Online Home Fest (OHF) was launched on April 5 2016 has surpassed all expectations and resulted in deal closures worth over Rs. 30 crore. On the basis of this resounding success, OHF has now been extended till April 30.
The Online Home Fest, hosted on the Firm’s proprietary website JLLR.CO.IN, showcases over 100 residential projects by reputed developers in cities like Mumbai, Delhi NCR, Bangalore, Chennai, Kolkata, Pune and Hyderabad. Buyers have responded enthusiastically to the featured discounts, convenient payment plans and value-added offers, in addition to zero brokerage.
Despite the fairly recent online real estate marketing concept facing survival challenges and now undergoing necessity-based consolidation, JLL India’s OHF stands out as a prominent exception. The event’s online portal has garnered a phenomenal pan-India response with close to 4 lakh unique visitors, 6 lakh page views and over 30% repeat visits by highly-engaged home buyers. The highest traction in terms of visits and ensuing transactions has come from Mumbai, Delhi, Bangalore and Hyderabad.
Ashwinder Raj Singh, CEO – Residential Services, JLL India said, “With an average of 800-1000 daily registrations, we have decided to extend the fest till April 30 for the benefit of buyers who are still contemplating a purchase. The response we have drawn so far is almost evenly distributed across projects – however, apartments within the price-band of INR 2 crore and options in projects which offer exciting deals have performed best. We have been very selective in featuring properties on the portal, using multiple exacting procedures to examine every featured project. Deals have been curated to suit the needs of today’s home buyer.”
Reeza Sebastian Karimpanal, VP – Residential Sales & Marketing, Embassy Property Developments Pvt. Ltd. said, “It is necessary to evolve with the changing times, and Embassy is excited to be participating in JLL’s Online Homes Fest. JLL’s domain expertise in real estate coupled with this smart digital marketing initiative is helping us generate relevant online traffic to our property Embassy Lake Terraces. Buyers in our micro-market do choose the digital medium for real estate decisions. This Fest is the perfect platform to reach our customers as well as promote our brand. We look forward to more such associations with JLL in the future.”
Dr. Ananta Singh Raghuvanshi, Executive Director – Sales & Marketing, DLF said, “The momentum generated by this fest will impart much-needed sales impetus in the residential sector. In last few days, this event has garnered good consumer confidence in a unique transaction fulfilment channel. Consumers are now able know more about the home that they want to avail of, and to actually go ahead and make a purchase backed by able support and on-ground expertise from JLL. This is indeed a win-win proposition for all concerned, and we at DLF look forward to partnering in more such initiatives by JLL.”
The fact that customers acquired through e-commerce channels come at a lower cost of acquisition helps real estate developers pass on the resulting savings as exclusive deals to customers. As a unique feature to this online property marketing event, JLL India extends offline support to buyers in terms of investment guidance, information transmission and transaction assistance. This significantly expedites the entire process from property identification to final purchase without compromising on transparency. The Firm has partnered with Indiabulls to offer exclusive home loans starting 9.50% interest with zero processing fees.