Layoffs announced as online real estate firm Purplebricks leaves U.S.
Purplebricks, a British-based online real estate service that marketed itself as a disrupter of the traditional home-sale process, is ending its United States business after less than two years.
The company, which was founded in the United Kingdom in 2014, announced earlier this month that it was leaving the American market. When it started its American operations in September 2017, it said that Southern California would be its prime target.
Purplebricks informed the California Employment Development Department in a July 12 letter that the company would close its offices on Spectrum Center Drive in Irvine by Sept, 13. Fifty-five employees there and 68 additional people, referred to as “independent sales agents,” will be let go by the closure date.