New logo of RR Global unveils at ELECRAMA 2016, Bengaluru
The new logo and new brand catalogue of RR Global, formerly RR Kabel, was launched at the ELECRAMA 2016, by Piyush Goyal, Minister of State with Independent Charge for Power, Coal, New and Renewable Energy, Government of India.
However, ELECRAMA is the biggest showcase of the world of electricity. Being held at Bengaluru, ELECRAMA is a global event which brings together the complete spectrum of solutions that powers the planet. The event features not just equipment & technology, but peerless thought leadership platforms for everything electric – from technical conferences to industry summits.
“Today, we’re unveiling our new brand identity. We are honored that Honorable Minister Mr. Piyush Goyal has graciously launched our new identity. We’re introducing a new look and image but, it’s more than just a logo shift. We have evolved a lot since we started as RR Kabel Company 18 years ago. Today, we serve an extensive client base and are well acclaimed for our quality, performance and services. We now thought that it’s time for a consistent international brand identity that reflects our company’s vibrant growth. As RR Global, we aim to take a quantum leap forward, with an aim to explore and expand to new frontiers,” Shreegopal Kabra, Managing Director, RR Global said.
RR Global believes in the company philosophy that ‘epic journeys are not covered overnight’. It has many steps of momentous transformations before being titled as ‘epic’. The company has rightly and confidently taken the next step in the journey by assuming a new corporate identity, which is in line with its strident and powerful growth. Established in 1998 as RR Kabel, the company has grown at a steady pace across the years. Now, after the re-branding exercise, under the strong and able leadership of its Managing Director Shreegopal Kabra, RR Global envisions unbridled expansion and a brilliant future.