‘Our product portfolio is our USP’
Naresh Maheshwari, CEO, Pergo India; talks about his company’s future plans and trends, with Realty Plus
What are the latest products offered by Pergo?
Pergo offers a wide variety of flooring range to its customers depending upon the usage and footfall. It includes Pergo Wood Parquet made for the domestic areas where the footfall is moderate; Public Extreme Class 34* (AC 6) and Original Excellence Class 33*(AC 5) preferably for commercial spaces like office or work area where there is maximum footfall. While Living Expression Class 32*(AC-4 Grade), Domestic Extra Class 32* (AC 4) & Universal Class 31*(AC 3) are preferred for residential installations. These products are offered either with TitanX or the TitanX Advanced technology providing the best wear, scratch, and fire resistance features in the industry.
What are the market trends for 2016 in flooring?
The flooring industry is being inundated with newer technology and styling trends than ever. The trends in the ever evolving and stunning world of laminate flooring are wide-plank styles, classic looks, long plank formats. Laminate flooring and wooden flooring will be trending in 2016. Rustic colours and dark shades are popular choices for floors as they provide a sense of warmth and homeliness.
What is the USP of the company?
The USP lies in the Pergo’s Patent advance technologies like PerfectFold 3.0 click system for easy installation, easy to maintain and TitanX Advanced Technology for best wear, scratch and fire resistance. Innovative designs with different quality levels, various plank designs, grading, structures and finishes are also important selling points. The company is amongst few brands having environmental friendly floors where 80% of the content consists of wood surplus from the wood industry.
What is the target audience for your products?
As Pergo have variety of flooring available, the target audience segment is huge. Our target segment is from residential consumers to commercial consumers depending on the requirement and usage.
The current operations and future plans
Globally, Pergo has been operational for 36 years and has been working in India since last 16 years. We have warehouses in all metro cities and select two tier cities with over 200 dealer network. More than 30 Pergo design centre are well located across the country for product display. Soon Pergo will introduce more products along with launching more Pergo design centre’s and bigger dealer network.