Our target audience is middle and upper income group

Our target audience is middle and upper income group
11/05/2016 , by , in Interview Old

In an exclusive in-depth interview with Saurabh Agarwal, Director, Kamdhenu Limited

Describe about your brand?

Kamdhenu Limited, a frontrunner company of Kamdhenu Group, is engaged in the manufacturing, marketing, branding and distribution of a broad spectrum of construction products including steel, paints, plywood etc. The company is an ISO 9001:2008 certified entity, listed on BSE and NSE with sales turnover of Rs. 1011 crores in F.Y 2014-15.

However, the overall brand turnover of Kamdhenu products is more than Rs. 6,000 crores. The company is having more than 50 franchisee manufacturing units and 4000 dealers of paint division and 3500 dealers & distributors of steel, spread across the country.

What are the latest products offered by your brand?

Kamdhenu Paints is offering world best quality paints products in the decorative segment. Our product
portfolio includes Exterior & Interior Emulsions, Primers, Acrylic Distempers, Enamel, Wood Finishes, Aluminimium Paints, Stainers, Construction Chemicals & Designer and Textured finishes.

In the premium segment we are offering Weather Supreme & Weather Classic for the exterior and Kamoshine & Velvety for Interiors.

Details of these products are as follows:

Interior Walls

Kamoshine: High Stain Resistance Luxury Interior Emulsion with Lotus Effect
Properties: Lotus Effect, High Sheen, High Stain Resistance, High Opacity, Low VOC
Velvety: Lifestyle Luxury Interior Emulsion
Properties: Silky Touch, High Opacity, Rich Sheen, Stain Resistance, Low VOC

Exterior Walls

Weather Supreme: Latex Base Weather Proof Exterior Emulsion
Properties: Anti Microbiological Property, Anti Dirt Pick Up, Anti Fading, Elastromeric Paints, Rich Sheen, Long Colour Stability
Weather Classic: Luxury Interior Emulsion
Properties: Anti Microbiological Property, Anti Dirt Pick Up, Anti Fading, Soft Sheen

What is the USP of your company?

The main USP of Kamdhenu Paints is its world class quality products and large number variety of Paints Products to offer to customer. The main policy of the company is to provide Best Quality Products at Best Prices. Kamdhenu Paints stepped into the decorative paints segment in 2008 and within a few years
after launch it became the fastest growing paint company in decorative paint segment of the country. Now the company has made powerful presence in all the major markets of the country. Kamdhenu Paints is one among the few big Paint companies of the country having in-house Stainer manufacturing capacity.

What is the target audience for your products?

Our target audience is middle and upper income group and at present we target to cover B and B+ segment. Our product is available all over India and suitable for all segment.

What are your future plans?

Presently Kamdhenu Paints has its own world class state of art manufacturing unit in Bhiwadi, Rajasthan. And in January 2016 we have just inaugurated our new Channel Partner manufacturing plant in Jammu and in near future we are going to open more manufacturing plant in some other states also.

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