Parryware Unveils its First Display Studio in India
India’s contemporary bathroom solutions Parryware launched its first and one of a kind “Parryware Display Studio” in India at ABW Towers, IFFCO Chowk, Gurgaon. The studio with 2600 sq. feet of retail area, offering the empirical look of bathroom products was inaugurated Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd.
The Parryware range at the Display Centre encompasses Sanitaryware, Bathroom Vanity/Furniture, Faucets, Fittings, Kitchen Sinks, Electronic Toilets, Plastic Cisterns, Plastic seat covers and Wellness Products.
The company is targeting to expand retail presence by increasing its dealership network to 1100 direct dealers by the end of FY 2016-17 across 50 cities of India. The company, which already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of Rs. 150 crore in the coming years to have an extensive R&D and new product launches.
Pau Abello said, “The launch of Parryware Display Studio is a significant achievement for us and underlines the importance of being available offline to the target audience and increases consumer connect with the brand. Parryware’s new Display Studio will cover the entire range of its innovative and best-in-class products to enhance one’s bathroom space. As a company, we are focused on providing complete customer satisfaction and with the industry adopting the latest technology; Parryware is at the forefront of providing the best in class bathroom solutions to its patrons in India.”
“With the introduction of the Display Centre, we are confident that that the consumers will cherish the products on offer and be inspired to transform their bathrooms. This latest Parryware studio will allow us to be within easy access of the consumers, offering them a wide range of technology enabled designs and applications in bathroom solutions.” adds Abello.