Post-Rera, channel partners becoming the crucial cog in realty sales now
With the dynamics of the real estate sector changing in post-Rera and GST era, developers are increasingly becoming dependent on channel partners to push sales through innovative ideas.
“Channel partners have started adding more value in marketing and sales. They are increasingly acting as advisors — sales professionals than brokers. They are taking more responsibility and are accountable, with their registration with Rera, professional practice is improving fast,” property consultant JLL’s research head Ashutosh Limaye told PTI.
Due to their changing roles, developers, too, are thus happy rewarding these channel partners higher for the value addition they bring in.
Channel partners are agencies which take complete responsibility of selling realty projects. The selling services are designed but are not limited to a pre-agreed duration, for which these channel partners receive a set fees or commission for the services rendered.