Shapoorji Pallonji’s Mid-income housing brand – Joyville comes to Pune
The Shapoorji Pallonji Group, one of India’s most trusted and oldest real estate brands has announced today the launch of its easy to own homes under the brand – Joyville in Pune with its first project near Hinjewadi (phase 1). This is the third project under Joyville brand following Kolkata and Virar, respectively.
Joyville – Hinjewadi spread over 8 acres of land would be home to over 1000 families. The development offers different unit configurations namely 1 RHK to 2 RHK units. The project boasts of 75 % open space with more than 25 playful activities which would lend itself very well to lots of fun and fulfilling experience for one and all residents. Apart from the spacious residences in a gated community, the project will have cutting edge amenities like clubhouse, swimming pool, gym, jogging and cycling tracks, sports-facilities for kids, recreation areas, parks, open spaces, party lawn to just name a few. Moreover, the eligible customers can also avail the PMAY benefit up to of Rs. 2.67 lacs under the CLSS scheme.
Speaking at the launch, Sriram Mahadevan (Executive Vice President & Business Head – Joyville at Shapoorji Pallonji Real Estate) said, “We are excited to launch our first project in Pune near Hinjewadi phase 1 which houses one of the biggest IT hubs of India. Pune is one of our focus cities from Joyville perspective and this project addition fits well within our overall strategy of expanding our presence in the country’s middle-income housing market. The mid-income segment is the sweet spot of India’s real estate market today with lots of demands being witnessed in this space. The emerging middle class of today aspires for a wholesome living and we are happy to play an active role in their quest to own a home they desire. Keeping the customer at the center of our offering we have designed the project to meet the aspiration of the homebuyers, mainly millennials, who like to stay closer to their work place.”