The art of living by Giorgio Armani
During the Salone del Mobile in Milan the Armani/Teatro offers an amazing voyage through some of the world’s most dynamic cities. It is a journey that takes in different cultures and inspires a variety of emotions, looking at ways of life and examining local sensibilities. It is a history of the introduction of innovations and a reflection of an aesthetic sense that redraws the boundaries of taste.
Some of the Armani/Casa Interior Design Studio’s most important global projects are on display here for the first time. Sketches, renderings, plans and cross sections, photos, scale models, layouts, samples of fabrics and materials – all reveal the breadth and richness of the Studio’s stylistic research, both formal and material, and illustrate the Studio’s working methods and the various phases that constitute the preparation of projects. The installation concept metaphorically evokes the atelier where ideas are conceived and take form.
Giorgio Armani says: ‘For the past decade my Interior Design Studio has been working on outstanding projects all over the world, coming up with new creative solutions in which an aesthetic of luxurious simplicity is interpreted through the local culture and ethos. In this exhibition I wanted to present this very complex, wide-ranging experience, a voyage through innovation in hospitality and the dream of living, working with great masters of contemporary architecture.’
The exhibition represents an important milestone in Armani/Casa’s quest, which began in 2004 when Giorgio Armani surprised the world by signing a partnership with Emaar Properties PJSC. The company’s chairman, Mohamed Alabbar, had the intuition to contact the Italian designer, known for his passion for detail and endless striving for perfection, to add character and personality to the Burj Khalifa in Dubai, the world’s tallest building. It was to become home to the first Armani Hotel. This initiative was then repeated in Milan and in other cities, from Miami to Istanbul, from Mumbai to Manila, and from Tel Aviv to Chengdu and London. Indeed, the UK’s capital is the location of the latest project, just completed, a preview of which is presented in the exhibition.
Just as the design philosophy of the designer – an approach that perfectly represents Made in Italy – changed the world of fashion, his interior design has changed our concepts of ease and comfort within architectural spaces. His signature aesthetic is a taste for luxurious simplicity, and this sums up the designer’s profound design identity. It is this sensibility that affects all the senses and is transformed into a cultural factor underlining the uniqueness of his projects, revealing their profound harmony with their surroundings.Iconographic elements characterising different places and cultures and the inspiration of encountering new materials and unusual colours provide the basic stylistic inspiration for each individual project.