THE INNOVATION DRIVEN ENTERPRENEUR
Chitrak Shah, Co-Founder & MD – Shivalik Group started his journey with Shivalik in the year 1996. A successful administrator with the modern methods of marketing management and project conceptualization as well as its implementation, he created Shivalik as a brand and plays major role in its growth.
Chitrak Shah is a process-driven entrepreneur. He writes down his weekly schedule which involves the minutest things that he is supposed to accomplish. He strongly believes in the power of minimalism and directness. Chitrak’s core competency lies in Land Acquisition, Project feasibility – conceptual Architecture Planning and administration. He is involved in the formulation of corporate strategy & management and concentrates on the growth plans of the group.
Chitrak is also one of the Vice Presidents of GIHED CREDAI and firmly believes in the overall societal development and is passionate about contributing to the society. Apart from his passion for real estate, he is also a part of the EO (Entrepreneurs Organization) as one of the co-founders.
HOW THE REAL ESTATE SPACE HAS CHANGED OVER THE YEARS?
“Earlier to own a house was a luxury, now the definition of luxury has changed and people want something more than the basic house and are ready to spend on luxury and upgrade their lifestyle. After RERA, the realty sector has become smooth. There will be more clarity on the investment and inclination towards real estate will increase going forward.”
AS A DEVELOPER AND AN ENTREPRENEUR, KEEPING PACE WITH THE CHALLENGES & TRANSFORMATIONS
Innovation and creating something out of the box is in Chitrak Shah’s DNA. For all his ideas, he follows the process of think-> train-> assign-> monitor. Thinking about an idea, choosing the person or resource for it, training adequately and monitoring until the end goal is achieved and a system is created. “Life is like a card game, and you have to play with whatever cards you have. You have a few options, either play the game and win it or just quit and be the spectator. I choose to play the game with thoughtful decisions. Real estate industry is raw and risks are a part of it. In the long run, we aspire to create a defined real estate ecosystem where affordable projects and premium projects are clearly bifurcated as per the contemporary needs of the end users,” he said.
“BEING A DEVELOPER OF STANDARD, WE FOCUS MORE ON IMPROVISING ON OUR AFTER-SALES SERVICES SO THAT PEOPLE TRUST US WITH OUR PRODUCT AND BUSINESS FOR A LIFETIME.”
YOUR VIEWS ON THE GUJARAT REALTY
“The Gujarat real estate market and consumers are changing drastically. After having all kinds of experiences. around, people are becoming aware and switching to standard and genuine developers who know the business and market right. For instance, uncompromised location selection always remains our priority for all our projects. The shift and awareness are now evident as people are now more inclined towards quality and assurance than just the presentation of the business.”
“I TAKE 10 DECISIONS A DAY; I DON’T SEE ANY CHALLENGES AS CHALLENGES. THEY ARE MERELY OPPORTUNITIES TO INNOVATE SOMETHING MAJESTIC, IN A NEW MANNER.”
BRIEF ON THE SHIVALIK GROUP JOURNEY
In 1996, an accomplished veteran of Ahmedabad stock market, Satish Shah (Founder) ventured into realities laying the foundation of “S.N Developers” and established a commanding position in the commercial capital of Gujarat. Accompanied by Chitrak, he laid a strong groundwork of diligence and humility. Brand Commencement “Shivalik” helped the company in accomplishing unprecedented growth. And thus in 2001, “SHIVALIK” Brand was born, a brand name for all the upcoming projects.
“During years 2007 & 2008, we expanded the company’s presence in Rajkot & Surat and in year 2009 new vertical joint ventures were introduced by the company. It was in 2016 that Shivalik Group, introduced redevelopment vertical joint development and launched a new flagship project Shivalik Shilp. Last year saw the introduction of a contractual construction company,” Chitrak added.
GROWTH PLANS FOR SHIVALIK GROUP
“As a group Shivalik not only focuses on products but also on their services. The primary objective of group is to construct residential and commercial projects that exhibit innovation merged with technology. Every year, we endeavour to align and streamline our goals in such a way that our bigger purpose after 10 years is achievable. Through its developments, Shivalik Group seeks to create environments and spaces that enhance the quality of life of its customers.”