The new tile design making a big impression on Instagram

The new tile design making a big impression on Instagram
04/05/2018 , by , in ALLIED

Love for the Lily Pad tile on Instagram has made Ripples’ new design its most in-demand tile of 2018!

This new statement tile design from Ripples has gone crazy in the popularity stakes! And it has @thefrugality to thank for its Instagram fame.

Stylist and general trend-setter Alex Stedman is the face behind The Frugality, one of the UK’s leading lifestyle blogs. Alex candidly shares stories and updates of her home renovations via Instagram – which we confess we’re totally addicted to! It’s here that we suspect eagle-eyed shoppers first spotted the new Lily Pad tile design, used to create a stunning en-suite bathroom in Alex’s stylish home.

‘In the month that followed The Frugality featuring the Lily Pad tiles in the shower room, enquiries to Ripples via Instagram alone more than tripled.’ confirmed a spokesperson for Ripples. ‘ We have seen first hand the effect that a social media platform has on consumer behaviour. It has been truly exciting for Ripples!’

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