The Wadhwa Group breaks the glass ceiling in real estate advertising
The very first campaign for upcoming integrated Township Living project “Wadhwa Wise City @ Panvel”, shows that real estate advertising isn’t a formula. Wise Living, the basic premise of the campaign is unique and inherent in the name Wadhwa Wise City itself.
Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group Says: This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.
The visual theme of ‘Building Bars’ across the first phase of the campaign is clutter-breaking and creates a distinct, memorable identity for brand Wadhwa Wise City. The bars can be interpreted as a row of buildings or simply signify growth story across the landscape, symbolic of the integrated township. This will be built further with USP’s led thematic communication which will highlight each of the key focus points of a holistic living experience– be it connectivity like the upcoming airport, the amenities or the well-planned apartments. The visual language is modern, vibrant colors depicting various facets of an integrated township including open spaces, and a feeling of spaciousness, true to the promise of living in the lap of nature and well-balanced lifestyle at Panvel. The headlines state upfront why one would be Wise to own an apartment in Wadhwa Wise City, while also reinforcing the brand connect of ‘Wise’ strongly.