With the New Year commencing, more customers would be looking for the products that can be customized
Anitha Sharma, General Manager – Marketing, Training & Technical Services, Hansgrohe talks about technology innovation, and beautiful designs of their brand with Realty Plus
What are the latest products offered by your brand?
We have two brands: Axor & Hansgrohe. In Axor, we have designer products – Axor One by Edward Barber and Jay Osgerby, Axor Citterio E basin mixers by Antonio Citterio & Axor Starck V basin mixers by Philippe Starck. Hansgrohe’s latest offerings are ‘Select’ products – Talis Select & Metris Select kitchen mixers, Rainmaker Select overhead showers, Select hand showers & concealed finishes. All ‘Select’ products use ‘Select’ technology which helps customers operate and control products at the touch of a button. It’s purely mechanical, uses no electricity & is totally safe for your loved ones.
What are the market trends for 2016?
With the New Year commencing, more customers would be looking for the products that can be customized and personalized as per their needs & taste. In the coming year, the trends in bathroom would be towards incorporation of various finishes in designs & new age, electricity free technology.
What is the USP of your company?
Hansgrohe is a green company. Innovation in product design and technology are heart & soul of Hansgrohe. We insure that the customers enjoy high-quality products suitable for a modern bathroom&a great service in every Axor & Hansgrohe product they buy.
What is the target audience for your products?
In the market, we have two brands – Axor & Hansgrohe. Axor is for luxury segment while as Hansgrohe caters to the premium segment. Customers with a taste of technology & design, & love for innovation are our target audience.
What are your future plans?
Hansgrohe & Axor will focus on increasing their presence in the market& brand awareness among the customers. New technologically innovative and beautifully designed products for the customers would be another point of focus.