World Brokers Day

10/06/2016 , by , in News/Views

Realty Plus report

On 9th June, 2016, Realty Redefined in association with Quikr Homes organized a conclave at Hotel Sahara Star, Mumbai the aim was to recognize the broking industry as an important realty segment and felicitate brokers from all over India. Realty Plus was the media partner for the event.

The delegates included leading brokers representing domestic small and large businesses to international broking firms such as Ajmera Realty, Tata Housing, JLL, NAR India, S&M LJ Hooker, Square feet Property consultants, Coldwell Bankers among many others. For the first time the event was relayed live to audience across the country with lakhs of brokers watching it simultaneously.

The focus of the event was on how new real estate regulatory bill and advanced technology environment were set to change the brokerage industry.

One of the speakers, George McKay, South Asia Director at Colliers International said that adopting technology had made a major difference in making brokering more professional. He stated, “An event like this is an eye-opener in terms of how broking in India is emerging as an organized sector. While technology is essential to our business but importance of building personal relationship and trust with the buyer cannot be replaced by any technology.”

The panelist deliberated upon how the broking business had come a long way from being an unorganized sector to a more professional sector represented by regional & national associations. This has also earned respect for the professionals and the profession at large, recognizing them as an essential stakeholder in the real-estate industry.

Punit Agarwal, CEO- Nirvana Realty was of the view that RERA act was a good initiative and will bring in transparency and trust factor to the sector. This would also ensure that unscrupulous player will be weeded out.

The panel discussions by the eminent panelists including developers, large Indian broking firms and international realtors debated the issues ranging from evolving brokerage model, RERA Act from Brokers point of view, rising use of technology platform and the builder & broker relationship.

Brotin Banerjee, MD & CEO- Tata Housing speaking at the event concurred, that large part of their sales came from brokers or the channel partners as they put it. “Inspite of the social media, company marketing initiatives and online sales, it is the brokers who have the pulse of the buyers and help us reach the customers,” he said.

Anurag Batra, a leading Media personality and editor in chief of Realty Plus expressed that the segment was still evolving. The conclave like this was a testament of the brokersacceptance of moving towards professionalism and addressing the issue and challenges facing the realty industry at large and broking sector in particular.

The event ended o a positive note with the felicitation of eminent brokers.

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