Asian Paints Colour Store offers consumers movies-inspired ideas for homes

Asian Paints Colour Store offers consumers movies-inspired ideas for homes
03/06/2016 , by , in ALLIED

On the occasion of ‘World Interiors Day’, Asian Paints’ store, Colour Store celebrated with a unique movies-inspired workshop on interiors for consumers. The Colour Store in Bandra was set up by Asian Paints with the aim of educating consumers and interior décor enthusiasts on colours and designs and how it can change their space.

The store invited Film Production Designer, Shruti Gupte to host an exclusive workshop on how to draw inspiration from homes and office spaces designed in films.

Production Designer Shruti Gupte said, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why shouldn’t we allow those reel-ties to become our reality? It’s a simple decision to step out of our comfort zone and experiment. Especially these days, when Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent.”

Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. “From sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities, we have always strived to engage consumers on painting and décor through events and activities at the Colour Store. Since films are known to inspire us in many ways, the Colour Store has collaborated with ace Production Designer, Shruti Gupte, for World Interiors Day to bring inspirational home décor ideas from the silver screen to consumers.”

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