Asian Paints launches book of colours 2016
India’s largest and Asia’s third largest paint company Asian Paints has launched ‘Book of Colours 2016’ to accompany consumers in their journey of transforming their homes into a world where they are the ‘Hero’ and their home is the ‘Storyteller’.
“The Asian Paints Book of Colours is a beautiful collection of new design ideas, colours, visuals and tips to suit one’s décor needs. It is a comprehensive guide to décor themes curated specially for the Indian homes,” the company said.
“First is the Contemporary collection which presents evocative décor styles for the true design connoisseur. The Classic Modern collection encompasses the reliable & classic décor styles that consumers have tried and loved. Lastly, the Experimenter collection is for the adventurous ones who want to experiment with more bold and beautiful design styles. The book also deconstructs the styles into quick style tips and decor concepts that consumers will immediately relate to,” it said.
“To simplify the process of Colour and Décor Selection, the book has been segregated into different Spaces; living rooms, bedrooms, kitchens and transition spaces, and specific décor styles are curated for each of the spaces. So when you do look at the book, you will find expert décor tips as well as material information which will help you do a quick makeover of your home,” it added.
“Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special, where every nook and corner must mean something. And so it is our endeavour to help our consumers do just that! It is with great pride that we launch The Book of Colours – Interiors 2016 for our consumers this year which acts like a personal colour consultant. Each décor style has been carefully researched and developed in a way that is sure to resonate with our all consumers,” said Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd.