Celestia Spaces’ sales increases
Peninsula Land Limited, showcased their innovativeness with their sales strategy campaign for their Celestia Spaces situated at Sewri, Mumbai. The strategy was targeted at the existing home buyer leads. A soft launch of their show apartments and SOSF was announced and the buyers were invited for an experiential tour around the flat.
This tour was conducted over two weeks, post the visit an exclusive offer was presented to the buyers wherein they could book the apartment by presenting a cheque of Rs. 11 Lakhs. The final price of the apartment would only be disclosed on the 18th and 19th of February 2017.
Nandan Piramal, Director of Marketing & Sales, Peninsula Land Limited said, “Our sales strategy was focused on not only showcasing our state of the art actual show flat but also rewarding those buyers who have shown keen interest in the property. Sewri has been developing rapidly and we are proud to have an exceptional offering for our customers. The high success rate just goes to show the confidence our consumers have in Peninsula Land Limited.”