Centuary Sleepables ‘Bed in a Box’
- Sleepables marks Centuary’s entry into an ‘online exclusive product category’, plans to significantly increase its revenue share from the online category by 200%
- Sleepables By Centuary incorporates the new Centuary Protect anti-microbial shield, which guarantees a safe and hygienic sleeping surface
- Centuary plans to sell 2,00,000 (2 lakhs) of the Sleepables Mattresses range in the next 2 years
‘Sleepables By Centuary Pocketed Spring Mattress’ is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfer even if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams) Foam comfort layer and quilt. The ‘Sleepables’ range of mattress is available in all standard sizes of Single, Double, King, and Queen size beds with an option of customized size also. The sleepable range is available in 6 inches and 8 inches thickness with a starting price of INR 8,000 to 24,000 depending upon the size of the mattress.
Speaking about Centuary’s launch of the Online Exclusive range, Mr. Uttam Malani, Executive Director of Centuary Mattresses said, “Sleepables By Centuary is expected to be the growth driver for Centuary’s push into Online sales leadership of the mattress category, which is currently dominated by multiple unorganized players and private labels. It also strengthens our positioning in the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier.
Sleepables by Centuary is the first and only Online exclusive range in India of Rollpack Pocketed Spring Mattresses which comes as a bed in a Box. Many customers enjoy this hassle-free version of new-age mattress shopping. Instead of spending a weekend or two testing mattresses out in a showroom, the customers can order this mattress online in just a few minutes that are easy to deliver and handle. It is delivered from Centuary’s manufacturing plant straight to the consumers’ doorstep, thereby ensuring convenience and comfort.