Century Real Estate sets a new sales record in August 2021
Century Real Estate one of the leading developer and one of the largest landowners in South India, hit their highest sales in a month, this August, with a 36% growth in sales revenue from July to August. Century Real Estate continues to rise as an industry-leading project developer, focusing on aspirational, luxury, and plotted segments. The company’s plotted projects contributed to 50% of the revenue, followed by the aspirational category at 30%.
Besides the high sales, the company also witnessed 654 site visits in August. Century Seasons in its launch phase, Century Greens at the tail end of its launch, and Century Breeze in the aspirational category attracted these customer visits.
“Currently the market is cluttered with offers and schemes, but we intend to keep our focus on our products and their quality. We have also understood the need of-the-hour and customized flexible payment plans to ease the burden on customers. Added to this is the demand for plotted projects where we have a stronghold,” said Ravindra Pai, Managing Director at Century Real Estate when speaking about the factors contributing to the high sales. “With a variety of projects to choose from and the decrease in housing loan interest, homebuyers have been at an advantage,” he added.
“We scaled up our pace of campaigns and followed integrated strategies through ATL mediums, expanded into strategic outdoors, targeted print ads, and expanded device-specific targeting across platforms to bring new audiences into the buying cycle,” said Maninder Chhabra, Chief Strategy Officer – Sales, Marketing and CRM. “This was further supported by the carnival to bring the festive experience to our sights,” he added.
In the last 20 years, Century Real Estate has delivered close to 4.3 million sq. ft. of development comprising residential, plotted, and commercial properties. The company currently has 6 residential projects ongoing with a built-up area of around 3 million sq. ft., 5 plotted developments with a saleable area of around 4.11 million sq. ft., and 2 commercial office projects with leasable area of 1 million sq. ft.
Looking forward, there is a growing focus towards real estate development in South and East Bangalore due to increased connectivity, corporate communities, and public infrastructure development. The company aims to capitalize on these factors to set a benchmark by expanding not just within the city, but also into outstation markets.