CHANGING DYNAMICS OF REALTY SECTOR
The panel discussions during the 12thRealty+ E-Conclave – Pune debated on the topical issues surrounding the real estate sector, branding and marketing field. The discourse on the recently announced budget garnered much interest.
BIG BUDGET 2021: TURNING EXPECTATIONS INTO REALITY
The panellist expressed their views and opinion on the recent budget that the budget was a well balanced budget instead of being populist and has a long term vision for Indian economy which will benefit the real estate sector too. They also appreciated measures taken by the government during lockdown time to boost sales in the real estate sector. The experts agreed that while for real estate there were no direct reliefs announced, the impact of overall strategy of the budget would benefit real estate.
Panel Moderator: Anuj Puri, Chairman, Anarock Group
Speakers: Ambar Maheshwari, Chief Executive Officer, Indiabulls Asset Management Company Limited; Amit Bhagat, CEO and Managing Director, ASK Property Investment Advisors;, Shweta Shalini, BJP Spokesperson, Advisor to Former Chief Minister of Maharashtra, Former Executive Director – Maharashtra Village Social Transformation Foundation, Jayesh Kariya, Partner, BSR & Associates, Saket Mohta, Managing Director, Merlin Group of Companies.
2021 YEAR OF RECKONING: REIMAGINING SALES STRATEGIES
The panellist discussed the changing sales strategies which incline increasingly towards digital medium. The momentum that the industry has gained due to low inventory and higher demand will soon be lost as new project will be launched. Therefore, the speakers while expressing positive sentiments for the future, emphasized that the industry will have to continue to keep the prices low for the continued demand from buyers.
Panel Moderator: Piyush Gupta, Managing Director – Capital Markets & Investment Services (India) – Colliers International
Speakers: Mudra Wedhikar, Chief Executive Officer, Estatemint; Sachin Bhandari, Chief Executive Officer, VTP Realty; Shailesh Puranik, Managing Director, Puranik Builders Pvt. Ltd; Pankaj Kapoor, Founder & Managing Director, Liases Foras Real Estate Rating & Research Pvt. Ltd; Vishal Jumani, Jt. Managing Director, Supreme Universal, Mani Rangarajan, Chief Operating Officer, Housing.com, Makaan.com and PropTiger.com.
BUILDING BRAND IDENTITY: WHY & HOW IT MATTERS?
Brand building plays a significant role to keep an organization’s values and vision alive in consumer’s minds. The personal branding of the leader of the company is equally important in today’s time to build trust and confidence. The eminent panellist described the importance and the right ways of brand building and shared their experience in leading some of the famous campaigns.
Panel Moderator: Rasheed Sait, Managing Director, George P. Johnson Experience Marketing
Speakers: Rohit Gera, Managing Director, Gera Developments Pvt Ltd; Tanvi Bhatt, Leading Coach on Personal Branding; Tanya Khanna, Founder, Epistle Communications, Vikram Kotnis, Managing Director, Sell.Do and AmuraTech, Mohit Mishra, Chief Marketing Officer – Office Business, DLF Limited, Govind Rai, Co-Founder, Insomniacs.