Create the brand experience through games
The national wide lockdown extension, one needs to frame the brand strategy so as to clearly engage with the prospects, customers and other stakeholders. It’s really critical to keep the engagement going so that the brand is on the top of the mind when the situation gets better. It’s the time to be on the digital medium and keep the engagement through different and innovative ways such as through contest and games so there is participation and engagement. Today’s brand experience will last long in the consumer’s mind. It’s the time to create the brand experience through gamification… time to be creative in the approach so as to create the buzz. It’s the soft sale that works then the hardcore sale. It’s communication and communication… that’s the mantra to be implemented.
Rajeeb Dash, Head – Sales & Marketing, S D Corp, Shapoorji Group