eXp Realty Appointed Realty Veteran Ilaria Profumi as Regional Director, EMEIA

eXp Realty Appointed Realty Veteran Ilaria Profumi as Regional Director, EMEIA
May 2021 , by , in Realty Spotlight

 eXp Realty, one of the fastest-growing global real estate companies and a subsidiary of eXp World Holdings, Inc. on 27th May announced the appointment of veteran real estate professional Ilaria Profumi as Regional Director, Europe, Middle East, India and Africa (EMEIA). Profumi’s addition will help strengthen the company’s global footprint and its presence in EMEIA. She will report to Michael Valdes, President of eXp Global.

Profumi joins from RE/MAX Italy, where she served as Chief Operating Officer for the past 15 years, focused on corporate strategy. She is a trained lawyer and has spent nearly two decades in other roles at RE/MAX including head of legal affairs and head of business development before taking the role of COO.

 “Profumi’s strong experience and skills will be of high value to our overall strategy and growth in the region,” said Valdes. “I am excited for her to play an integral role in accelerating the growth of the eXp brand throughout EMEIA.”

“I am thrilled to be joining eXp Realty and am already a believer in the incredible vision of the organization,” said Profumi. “Dedicating the past 15 years to the growth of an international real estate brand has confirmed my belief that people always make a difference. We are witnessing one of the greatest technological transformations in human history, but trends show that we need an offering that combines the traditional human relationship and the tech innovation to be successful and thrive. eXp Realty is the global alternative for all those real estate agents who have understood that innovation and inclusion are the basis of a long-term vision that makes the real estate market profitable.”

Profumi’s hiring comes as the company continues to undertake a rapid global expansion, launching operations in 11 new markets since October 2020. In the EMEIA region, eXp currently operates in the UK, South Africa, India, Portugal, France, Italy, and Spain. The company has recently announced its intent to expand into three new markets in the third quarter of 2021.

eXp Realty offers a unique financial model for residential and commercial real estate agents. In addition to an attractive commission structure, agents are provided with an opportunity to earn additional income by helping to grow the company’s agent base globally and earn equity in the company through listing and selling activities. eXp’s cloud-based brokerage is powered by Virbela, the company’s immersive and collaborative platform, which enables its agents to communicate, meet and conduct business in a virtual world.


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