Festive Season & Real Estate
Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani.
Festive sentiments have always been significant for the real estate sector, as big-ticket purchases are generally planned around auspicious times. The market is opening up and the second quarter has been better after the lockdown was relaxed. Despite the slow pace of the market we have been successful in achieving our recalibrated targets.
We are optimistic of the forthcoming festive season and expect it to play a crucial role in providing a thrust to the sector. This will be a time when the demand that has been held since lockdown will witness conversion, as home buyers will prefer going ahead with their planned purchases. Branded and reputed developers are likely to benefit from the conversion, as homebuyers would prefer investing in a branded and quality product.
For festive season, we are offering rentals of two years for any apartment purchased in Bengaluru. Consumer durables, home furnishings are among other festive offerings for project in Chennai.