Godrej Interio brings Sonu Sood’s family closer
Godrej Interio, India’s leading furniture and interior solutions brand, transformed popular actor Sonu Sood’s sisters’ home as part of its new campaign – Make Space for Life. The latest campaign aims to highlight that in pursuit of professional excellence people feel they are losing out significantly on creating strong family ties or spending quality time with family and friends.
Godrej Interio further strengthened their commitment as they transformed versatile actor Sonu Sood’s sister’s home in Moga. He wanted to gift his sister a home which is so contemporary and beautiful that will make Sonu, his sister and her family spend quality time together. Sonu wanted to bring in a change and a sense of freshness to their home with a lot more fun and happy times together as a family.
For Sonu’s sister, it was definitely an overwhelming gift. Thanking the Godrej Interio team an elated Sonu said, “My sister was truly delighted looking at the revamped house. I want to once again thank the Godrej Interio team for helping me put together my sister’s dream home. The team effortlessly brought in the latest trends in interiors, furniture design, color palate, and accessories which perfectly suited our tastes and personalities to bring alive this home. The home where she and her family can make space for fun, laughter, passion and more. I am looking forward to spending more time with her in this new abode and create more memories.”
Anil Mathur, Chief Operating Officer, Godrej Interio, said ““Make Space for Life” campaign reflects on the importance of work-life balance dynamics in the lives of Indians. The idea of making space for life has a particular resonance for Indians, not merely in the physical sense, but in terms of the pressures and obligations, we face every day. Today’s working professionals are losing out significantly on creating strong family ties or spending quality time with family and friends due to pressures of demanding professional lives. As per our survey findings, with the excessive pressure of work Indians find less time for bonding with their loved ones. While technology is a facilitator it also plays an important role in escalation of this trend. Such insights also reflect work-life balance dynamics in the lives of Indians. As a brand, Godrej Interio makes a conscious effort to enliven homes through its innovative furniture designs and reminds work professionals in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. We are extremely delighted to have played a role in making Sonu’s sisters home a dream abode for her family”.
As per the recent national survey by Godrej Interio, while spending quality time with family and friends, more than one-in-three (34%) of Indian working professionals are not able to dedicate enough time to their children due to work pressure. The study also revealed that due to work pressure, more than 64% of the respondents feel that they are not able to dedicate enough time to their family whereas 28% are not able to spend quality time with their spouse. Similarly, 21.2% and 16.2 % of the respondents feel that they are not able to dedicate enough time to their friends and parents respectively.