H & R Johnson launches an exclusive Nobilia Modular Kitchens Experience Centre
H & R Johnson, India’s leading Integrated Lifestyle Solution provider, announced the expansion of its strategic partnership with Germany’s Nobilia, the world’s biggest manufacturer of modular kitchens, by expanding its operations and opening an exclusive store in Navi Mumbai, Maharashtra. The store was inaugurated by Chief Guest – Michael Behr from Nobilia Germany, Bipin Bindra from J B Projects and Mr. Pankaj Sharma, President – Johnson Bathrooms & Johnson Kitchens, H & R Johnson (India).
Through Nobilia, H & R Johnson is keeping with their commitment to constantly provide luxury and style by offering German-made modular kitchens in India thereby showcasing global trends in the kitchen business. The 3000 sq. ft. store at J B Projects, Turbhe, Navi Mumbai has introduced SpaceFlex®, an exclusive organising system for storage containers and more. This feature is absolutely ideal for people who love a tidy kitchen, but haven’t been able to find any kind of order inside the cabinet. Virtually every kitchen utensil can be stored in SpaceFlexx® as it has a flexible divider, Nesttex® that adjusts to fit the contours and sizes of the stored goods. This way, SpaceFlexx® can flexibly hold utensils of different sizes and shapes securely in their place.
Talking on the launch of the new store, Michael Behr, Export Manager- Nobilia, said, “The Indian modular kitchen market is ever growing and we do see a lot of people investing in larger kitchens with advanced features. In India, we particularly try to launch products that resonate with their taste in terms of colour preferences, cooking materials, etc. We hope this experiential centre will help customers gain a better understanding of the ease of cooking with modular kitchens and help them invest their money where it counts.”
According to this partnership, H & R Johnson (India) will promote Nobilia in the retail and developer space and open more Nobilia stores across the country over the coming months.
Pankaj Sharma, President – Johnson Bathrooms & Johnson Kitchens said, “The Nobilia store launch in Navi Mumbai is a synergy of Nobilia’s world class technology & Johnson’s legacy of providing world class solutions. H & R Johnson (India) has been progressively focusing on its modular kitchen business, an integral growth driver of its diversified emerging businesses. The potential for high-end luxury products in Mumbai & various other smaller emerging cities has prompted brands to reach out & cater to the localised needs of these markets. We are proud to be partnering with a name like J B projects for our Nobilia store in Navi Mumbai, which is among the oldest and most well respected player in this city dealing in premium brands for various categories. Through this Navi Mumbai showroom, we endeavour to provide the best of modular kitchens available globally in the Mumbai, Thane & Navi Mumbai market.”
Embracing this opportunity, H & R Johnson (India) sees great potential for growth of modular kitchens in modern India, as consumers are not only looking for practical solutions but are giving equal importance to lifestyle, design and comfort.