H2O PROMISE FOR SMART & GREEN BATH SPACES
WATERTEC’S JOURNEY BEGAN IN 1997 WITH A VISION TO REVOLUTIONISE BATH SPACES. TODAY, IT IS ONE OF INDIA’S FASTEST-GROWING END-TO-END BATHROOM SOLUTIONS COMPANIES. RAMESH BALIGA, CEO, WATERTEC (INDIA) PVT. LIMITED SPEAKS ABOUT THE COMPANY’S STRATEGIES IN THE TIMES OF COVID.
Coimbatore based Watertec is an ISO 9001-2015 certified company with all its units and functions duly certified. A market leader in India and South East Asia, Watertec has recently launched an amazing range of products and notable tie ups with brands across the globe. It has revolutionized the bath space segment by replacing low-quality metal fittings & accessories with Superior Virgin Grade Engineering Polymer Products.
HOW IS THE COMPANY WORKING TOWARDS HEALTH FOCUSED PRODUCTS?
In the current COVID scenario there is an all-important stress and focus on touch-free & self-cleaning and AI controlled, IoT connected products. Being pandemic proof is not just the privilege of the HNI customer. As a brand, we are catering to all segments from luxury to the affordable luxury without compromising on the quality of innovation.
Our latest innovative products are hygiene focused, conceptualised from the raw material we use. Also, the AI enabled system enhances lifestyle and provides comfortable, hygienic experience to the user. Our Intelligent Bathrooms include a wide range of sensor faucets that run on solar energy, Cisterns with inbuilt air purifier, Beaulet
closets with AI features, Waterless urinals, Sensor driven Flush plates, Cisterns that are anti-bacterial, anti-fungal & anti-odour and knobs that are treated with special coating to enhance hygiene in the bathroom.
Our approach in terms of pre sales and post sales with company trained technicians is to boost the confidence of our 19000 channel and business partners. This is giving us the required edge over the competitors. We have a single call line number and the service team reaches in max 48hours in any part of the country.
“OUR PRIME FOCUS FOR 2021 IS ‘H2O PROMISE’ THAT STANDS FOR HEALTH, HYGIENE AND ORIGINAL PRODUCTS. INNOVATIVE AND AI ENABLED PRODUCTS WITH LATEST TECHNOLOGY ARE BEING INTRODUCED BY US IN THE MARKET EXTENSIVELY.”
Aqceto – Put together by an elite panel of world-class designers, architects and engineers, Aqceto faucets product range, comes with stunning chrome & PVD finishes, which are both eye catching and utility based.
Conti+ – The Conti+ Washroom & Shower solutions offer exceptional sensory qualities in attractive shapes, combined with technically sophisticated functions. The Conti+ product portfolio comprises a wide range of sanitary fittings such as single and multi-wash basins, wash basin faucets, mirrors, accessories, odor traps and angle valves. They are environment-friendly & water-saving with touch-free operations and hygiene functions.
Touchless Cisterns By Oli – It uses active infrared technology, pneumatic flush technology & wireless communication for automatic flushing. These water efficient cisterns can activate half flush or full flush by programming through a remote control or by the wave of a hand. These are made of high quality anti-fungal, anti-bacteria resin which ensures hygiene.
Touchless Toilets & Seat Covers from Japan – Beaulet are AI enabled toilets & seat covers that open & close on their own and also heat the seats with UV rays. This makes the seat more hygienic and safe for the next user. It is a JV between Watertec and Japanese company ARCA.
Urimat – These waterless urinals use liquid sealers and rely on density differential between the sealant and the liquid waste.
WHAT HAS BEEN THE ROLE OF TECHNOLOGY?
It’s no doubt that technology is the driver of success for modern businesses. From production, marketing, security, sales, everything has gone digital. Getting the staff up to date with emerging trends not only boosts productivity, but it also has an immense bearing on our bottom-line. For external communication we are using new technologies to advertise and break into new markets. We keep track of customer and market data too. Technology in form of business relevant software facilitates error free reporting. Our
CRM management system helps discover what our customer base wants and we are able to target the right customer at the right time. Our industry 4.0 plants are helping us in terms of productivity, quality products and keeping the product manufacturing cost affordable.
“WATERTEC IS A BLEND OF INTERNATIONAL QUALITY, LATEST TECHNOLOGY & EXQUISITE BEAUTY. WITH THE STATE-OF-THE-ART PRODUCTION BASE AND INDUSTRY 4.0 IMPLEMENTED PLANTS, WATERTEC IS NOW THE MARKET LEADER IN THE POLYMER-BASED BATH FITTINGS THAT HAVE THE APPROVAL OF THE WORLD’S BEST CERTIFYING BODIES. WE OFFER TOTAL BATHROOM & PLUMBING SOLUTIONS WITH A DEDICATED AFTER-SALES SERVICE AND “FREE LIFE TIME WARRANTY”.
WHAT HAVE BEEN THE COMPANY’S BUSINESS STRATEGIES DURING PANDEMIC?
We are seeing a huge opportunity in replacement markets as people are not spending on new residential/commercial spaces, but are focusing more on renovating the existing properties. The products like showers, health faucets, seat covers, cisterns & shut off, which occupy major part of the bath rooms are our core manufactured products while we are working on other products for diversification.
On the pipes and fittings front, we are shortly investing in plants in western and eastern markets. This would enable us to reduce the present logistic cost and availability at faster pace. More importantly, our CPVC and UPVC pipes and fittings are NSF approved and have been certified by IAPMO. Markets are developing due to investment from the government in north east India. We feel there is a big opportunity for affordable housing and our products are apt for this segment.
The biggest challenge faced in the production today is following protocols for health safety and social distancing of manpower in the plants. We have been enhancing our units in terms of construction, machineries and mostly by automating the units. Second challenge is to create a business opportunity in markets which are opening partially as per different lock downs. We have a human capital power available in the field for sales but, the channel partners are not able to open their stores. We have expanded our network during this time and this is helping us grow.
WHAT ARE THE COMPANY’S BUSINESS CONTINUITY AND GROWTH PLANS?
From delivering more than 30 Mn bath fittings annually, to inventing and patenting super seal technology that is capable of withstanding 200,000 cycles with minimum life of 6 years, Watertec has achieved several milestones. The company is further planning to invest in the development of three more plants in the year 2021-2022 in Gujarat, Odisha & Coimbatore. We also have plans to invest in our own twenty-four showrooms that will focus on educating the customers about the company’s product offerings rather than just product promotions.
Watertec will also provide skill training to students, plumbers & technicians to increase the awareness of various new products, installation & servicing. The markets now are slowly developing into hygiene focused, easy to use, maintenance free, touch free bath rooms in the
smart homes. We are focusing on our product ranges with innovation and also expanding our reach to every corner of the country. This is the building up of our growth story. The industry should be able to grow about 13-15% in coming years and we would be matching that growth rate for our company too.