HDFC RED to Provide Marketing and Communication Services
HDFC RED, a real estate solutions provider, is focusing on providing marketing and communication services for builders in coming months, says Sohel IS, CEO of the company.
The company has already started offering such services to few of the developers but plans to scale it up in coming months and make it a genuine revenue stream.
“Builders are slowly realising the need of marketing and communication, but they still prefer to outsource most of these services to companies like us,” says Sohel.
HDFC RED, which already has 4300 developers listed on its site, plans to focus more on B category developers for such services.
The company is also expanding its offices in NCR, Chennai and Hyderabad in the next 3 months.
As for the news going round of HDFC Realty and HDFC RED being available for sale, Sohel says, “As a company policy, we do not respond to market speculations.”