Interview of Rahul Agarwal, Mebelkart

Interview of Rahul Agarwal, Mebelkart
16/12/2016 , by , in Interview Old

Mebelkart, an online furniture player has forayed in the B2C ultra-luxury segment and will be selling products from STROT, a South Delhi based lifestyle boutique of its partner, the Continental Group. Rahul Agarwal, Co founder and CEO, Mebelkart briefed Realty Plus about the concept of luxury and luxury lifestyle.

What defines luxury interiors today?

Let me break the stereotypical definition first. Luxury interiors are not about incurring a lot of money on expensive furniture products or for that matter hiring a designer for an exorbitant amount of money and getting the interiors done.I personally feel that luxury interiors are more about a stunning aesthetic which expresses your individuality.At Mebelkart, we want to associate luxury with an experience and not with a cost. Our recent tie-up with STROT, a lifestyle boutique of the Delhi-based Continental Group is an effort in that direction where we will provide luxury furniture products at best prices.

The reasons for growing luxury furniture market

The luxury market by itself is huge in India and as per a recent report by ASSOCHAM is expected to cross $18.3 billion by 2016 which would be a steep hike from the $14.7 billion as recorded in 2015.Furniture as a category is also seeing a rise in demand for luxury furniture products. This growth is primarily because of the fact that in recent years India’s middle class has grown exponentially. EY (formerly, Ernst & Young) estimates that the middle class population in India is expected to reach 475 million by 2030 and will be adding more people than China to the global middle class just 12 years from 2015.

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