Interview with Mr. Rohit Gera, Managing Director, Gera Developments
EVOLVE, an edu-infotainment center of ChildCentric Homes by Gera Developments
Gera Developments, on Saturday, launched ‘EVOLVE’, First-of-its-kind initiative in the realty sector, an edu-infotainment center of the award winning ChildCentric Homes by Gera Developments and The Viswanathan Anand Chess Academy for children, his first ever chess skills training center in India at Song of Joy, Gera Developments’ first CCH project at Kharadi, Pune. Explaining the uniqueness of the project, Mr. Rohit Gera talked to Realty Plus on various issues related to real estate market.
What is the concept of ChildCentric Homes?
ChildCentric Homes, is a new way of living for today’s young home buyers. ChildCentric Homes is all about the holistic 360° approach to family living taking into account parents’ aspirations and needs with regards to their children. The concept of ChildCentric Homes was introduced by Gera Developments in India for the first time ever in 2014. It is a concept that enables parents to provide best in class opportunities in sports, mental development, arts, music, dramatics and recreation through exclusive associations with India’s eminent personalities offering the best intellectual, physical and vocational coaching at the project.
How are you working on the sustainability of such initiatives?
EVOLVE is a first-of-its-kind initiative in the realty sector, an edu-infotainment center. Evolve is beyond a clubhouse and forms the very core of our award winning ChildCentric Homes. Evolve is an innovative solution where the residents of the project get the CONVENIENCE of never seen before facilities at their doorstep and features where their children will have FUN. Keeping the SAFETY needs of the children in mind, we have also ensured that the DEVELOPMENT & training aspirations of their children will be fulfilled. Evolve will house all the activities basis the tie ups with world class celebrity academies thereby making learning a fun-filled experience besides the many features being offered by ChildCentric Homes.
Evolve will enable parents to provide best in class opportunities in sports, mental development, arts, music, dramatics and recreation through exclusive associations with India’s eminent personalities like Viswanathan Anand, Mahesh Bhupati, Shankar Mahadevan, Shiamak Davar, Anil Kumble offering the best intellectual, physical and vocational coaching at the project.
Will the ChildCentric Homes be expanded in other project of Gera?
Yes, we will develop these in our other projects too. We are happy to have more than delivered on our promise for Song of Joy, the first ChildCentric Homes project with first phase totally sold out and the second phase recently launched. Goa will be the 3rd city after Pune and Bangaluru where ChildCentric Homes is being introduced.”
Do you have any expansion plans in other cities, especially Mumbai?
No, we do not have any plans to enter Mumbai’s real estate market. We are very conservative when it comes to expand business in new cities. We have projects in Pune, Goa and Bangaluru. We are concentrating more in Bengaluru.
How has the Pune’s real estate market performed so far?
Pune’s real estate market is good for some and also bad for some. We have seen 5% slump in the Pune’s market in recent time. For us, the year of Demonetisation was the best but this year is going to be much better.
You used the term “Bad Market” Why do you think the market is “Bad”?
It is because of all the things put together – Demonetisation, RERA and GST. But, all these policies are going to help real estate builders and homebuyers as well.
What are your upcoming projects?
We are coming up with an SEZ project in Kharadi, Pune.