Interview with Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd
Bathrooms going beyond function
A plethora of brands have entered the Indian bath ware market today. Factors such as urbanization, increasing disposable incomes, busy lifestyle with higher standards of living and increasing expenditure on digitizing lives provides a further impetus to the growth of this segment. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, spoke to Deepshikha Singh about the latest developments in bath and sanitary ware market.
What are some of the latest trends in bath spaces?
Bathrooms are the new living spaces. As this trend catches on, the new bathroom fittings too are coming with smart functionalities and designs. Cleanliness and modernization being key agendas to the development of these products, a wide-range of automated functionalities for cleansing, drying, perfuming along with power and water saving technology are available. For instance, W+W is a wash basin cum WC and reflects Roca’s “water-reuse technology”. It reuses waste water from the washbasin to fill the toilet cistern. Here, integration took on the expression of innovation and design. Similarly, the eco-friendly urinals like water-less urinals and smart toilets are a great fit in the modern-day trendy bathroom space.
The impact of technology on bath designs
Life is getting smarter and technology is penetrating and integrating into our living spaces every day, with convenience at the fore front. The idea of a smart home is officially on the rise with high-tech modular kitchens, digital garages, and automated home entertainment systems making way into Indian homes. The next focus area for our new age consumer is bathrooms, all set to witness the technology outburst.
A bathroom is actually a perfect place for gadgets specifically to conserve water, maintain sanitation and enhance the bath experience. From automatic seat control to temperature control; from massage functions to electronic faucets, bathrooms are truly becoming an extension of our individualities. Toilets conserving water, sensor controlled functions and a lot more options exist for these compact spaces of our homes today.
Roca India operations and presence
I have been associated with Roca Group for the last 18 years. Since September 2013, I am accountable for Roca India’s growth and have been engineering diverse strategic changes across businesses. We have commenced centralizing of warehouses, instituting fresh commercial policies, reinforcing quality standards in existing departments, setting up new technical offices, acquiring two new plastic factories and making requisite investments for the expansion of installed capacities in vitreous china and faucets.
In India, we operate through a strong network with around more than 10,000+dealers, sub-dealers and retailers for all our brands. So some point of sale of any of our brands can be found in hundreds of cities. Talking about our showrooms, after the one opened in March 2016 in Gurugram for Parryware we are planning to open one for Roca next year.