It is imperative to safeguard the interests of the real estate workforce

It is imperative to safeguard the interests of the real estate workforce
Apr 2020 , by , in Realty+ Connect

“The COVID-19 pandemic is an unprecedented challenge on a global scale and ensuring public safety should be the topmost concern. The long-term impact will depend heavily on the intensity, speed and duration of the pandemic. The nationwide lockdown, along with other social distancing measures, have lessened the impact of the Coronavirus in India despite the economic costs incurred. The decision to extend the lockdown until May 3rd is a precautionary measure that is in the best interest of the country. Once the crisis is under control, we can focus on regaining our previous momentum.”

“Containing the spread of the Coronavirus will require active participation and mobilization of resources from all quarters. We must commit to fighting against the COVID-19 pandemic with resolve and restraint by strictly following all government advisories. The real estate sector is taking all necessary precautions to prevent the spread of the Coronavirus among residents and workforce, as well as ease the impact of the lockdown. We are providing all necessary provisions at projects including vegetables, hand-washing soaps/liquid, sufficient water and uninterrupted power. We are continuously educating residents, housekeeping and staff about safety measures including frequent hand washing, social distancing and practicing good hygiene. We provide a public announcement system that broadcasts Coronavirus precautions and reminders.”

“Along with enforcing safety measures and cleanliness in our labour colonies, we continuously monitor the health of all workers and arrange regular visits by a doctor. If any of our workers are found sick, including regular fever, we send them to the hospital by our ambulance. Digital transformation will be forced upon the real estate sector as day-to-day operations including sales, training and recruitment will have to take place remotely. Virtual workspaces for employees and virtual guided tours for potential buyers will be required. The government has acknowledged the severe implications of the COVID-19 pandemic on the citizens, industries and overall economy of India. This must be followed by prompt initiatives to protect all stakeholders. Being the second largest employer in India, it is imperative to safeguard the interests of the real estate workforce, especially daily wage workers.”

By Rakesh Reddy, Director, Aparna Constructions

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