Kurl-On Launches First Ever Wedding Themed Mattress

Kurl-On Launches First Ever Wedding Themed Mattress
15/11/2019 , by , in ALLIED

Weddings are the time for rejoicing with your loved ones – an occasion for family and friends to come together celebrate with good food and gifts. Wedding marks the coming together of two individuals for ultimate eternity. Weddings are also special for it joins two families together. Marriage marks the commencement of a new phase of life with cherished rituals and keeping the traditions alive paving the way for an auspicious beginning and preparation for a lasting relationship, paying heed to the little things that bring joy. Elaborate gifts to the newly-weds, reflecting their respective traditions and customs, have assumed prominence over time. Sensing the emerging trend and gap in giving traditional gifts to the newly-weds, Kurl-on, India’s largest mattress brand has launched mattresses to celebrate the wedding season and the spirit of gifting for the newly-weds. Designed to reflect the unique wedding traditions from 10 different states across India ranging from Mysore to Gujarat to Punjab, Kurl-on’s new wedding mattress is made from soft fabric with added layers of softly foam and quilting for greater comfort. The new mattress range will be available at Kurl-on ‘Home Komforts’ stores across Bangalore, Hyderabad, Cochin, Mangalore and Mysore as well as online.

The designs of the wedding themed mattresses are inspired by 10 unique and most popular ethnic clothing wear – Mysore Silk from Karnataka; Pochampally and Kalamkari from Andhra Pradesh / Telengana; Bandhani from Gujarat; Phulkari from Punjab and Shisha inspired by Persian embroidery. The mattresses are made from soft cotton fabric which is sweat absorbing with added layers of softy foam and quilting for greater comfort.

Speaking about the wedding themed mattress, Sudhakar Pai, Chairman & Managing Director – Kurl-on, said, “At Kurl-on we are driven by the passion for innovation. The launch of the first ever state themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with its elaborate rituals and customs also has the tradition of giving gifts to the newly-weds. Kurl-on was quick to identify the gap for traditional gifts to the newly-weds. The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds”.

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